A Bit About Us
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Hey there, welcome to Swagtoshi! We’re a family of five—me, my wife, and our three daughters—pouring our hearts into a Bitcoin-inspired merch store that’s as much about creativity and freedom as it is about cool gear. Here’s our story.
After running a business for 15 years, I sold it, and we took a breather to focus on raising our kids. But something was missing. I was burned out, stuck in a system that felt broken. Then I found Bitcoin, and it flipped everything. It wasn’t just about money—it was about questioning the hamster wheel, chasing freedom, and rethinking how we live. That spark led us to Swagtoshi, a passion project blending my wife’s love for art, my dive into web and graphic design, and our family’s rebellious spirit.
We’re homeschoolers, and our daughters are a huge part of this. During our homeschool “classes,” my wife guides them through thought experiments that turn into vibrant artwork. We take their creations, mix in some Bitcoin-inspired flair, and put them on our products. It’s not just about slapping a logo on a shirt—we’re crafting designs you’d want to wear even if you’re not shouting “HODL” from the rooftops. Every piece is intentional, born from real family moments or throughout our Bitcoin journey.
What makes Swagtoshi special? It’s us—a family running this show, living simply, and creating from the heart. We’re not here to churn out generic merch. We’re about bold, thoughtful designs that carry a bit of that anarchist, break-the-mold vibe, all while keeping it friendly and approachable. Bitcoiners get it, but we want anyone who loves fresh, meaningful style to feel at home here.
We’re based in the Caribbean, surrounded by ocean breezes and jungle vibes in the Yucatán Peninsula. The tight-knit community here—NOT the tourist traps—fuels our creativity and keeps us grounded. Our mission? Turn every shirt, hat, or bag into a subtle, stylish Bitcoin billboard. We’re not trying to preach, just share what we love: freedom, creativity, and doing hard, meaningful work as a family.
Swagtoshi is our experiment in living genuinely, one design at a time. If even one person rocks our gear, we’re stoked. It’s about building something real with our girls, learning, and spreading a little Bitcoin swagger along the way. Thanks for being here—let’s make something awesome together.